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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Do and Don’ts of the Interview Process No one likes job interviews. From the moment you schedule the interview you are under a microscope. Your potential employers waiting for you to make the move that make you stand out or eliminates you from being a candidate for the job. This necessary dance that just about everyone, has to go through can be mastered. Learn the key things to do to become a high-ranking candidate for a job. First of all, before you go to the interview be prepared. Having copies of your resume and pens are only half the battle. Where exactly is the office located? Do not leave the location or the interview site up to chance. The only way to know exactly where your interview is and how much travel time you should allow is to go there. Even if you are interviewing out of town, find out how long the drive is to the interview. Nothing disqualifies you, in most cases, faster than being late for your interview. Before you are sitting across from the interviewer, accumulate some knowledge about the company. Knowing about the position is not enough. Everyone that interviews will have read the advertisement for the position. You need to be armed with information about the company. Have they won any service awards? Are they ranked as one of the best companies in America to work for? Find out and impress the interviewer. Another way to impress the interviewer is to have intelligent, thoughtful questions to ask. Ask about productivity, benefits or training procedures. Show that you have done your homework and are truly extend about the position. Be attentive and bring the interviewer as much information as possible about yourself. If you have a portfolio or reference letters, be sure you take them to the interview. Also be prepared with complete work history and information as well as past residency information. Be ready to answer a few probing questions. Why do you want the job you have applied for? What makes this a good time for a job or career change? Have some intelligent answers for these questions. Interviews will know if you are nervous. No matter how badly you need the job, do not appear desperate. Show that you believe in yourself and are confident about your ability to do the job. Speak in terms of when you get the job opposed to it. While this is a bold move it is a way to reinforce the idea of you being chosen for the job. This is a trick for both you and the interviewer. No matter how true this may be, never tell the interviewer that you “really need a job”. If this is what you tell the interviewer they will think that you are willing to take any job. Also, never talk negatively about your current boss or co-workers. Give as objective view as possible if you are asked about your current job relationship. Inquire about the next interviewing steps. This will not only show the interviewer that you are interested in the position it will also give you some time to prepare if you are called for the next interviewing step. Be sure to keep a notebook in your car so you can jot down notes immediately after you leave the interview. This is the best way to keep track of important facts about the position. In a day or so, mail a thank you card to your interviewer. This could be the added interest they are waiting to see from you in order to eliminate the other candidates.

Web Hosting - Do It Yourself Administration, Things to Consider The choice of whether or not to try to administer your own web site brings with it a host, pun intended, of issues. For most web site owners, the primary focus is naturally on creating, maintaining and enhancing the site. That often is just part of managing an entire business, for which the web site is just the means to an end. That implies there will be little interest in or time left over for technical administration like database maintenance (tuning, space management, security, bug fixes), establishing and maintaining backups to ensure they're successful and usable, email administration, disk space management, applying operating system fixes for bugs and security, and other tasks. But cost is always a factor in any business. Paying for technical help can burden the budget of a new and struggling business. Consulting fees can range from a few dollars an hour to over $100. On the lower end, the poor skill level and quality of work will make it not worth even that small amount. On the higher end, you can quickly rack up expenses that will bust your business. Permanent employees are usually somewhere in the middle of that range when you add up salary, employment taxes and more. Often, server and/or web site administration can be paid for as part of the web hosting package. That cost is usually lower than independent contracting help, but those staff are usually tasked with maintaining dozens if not hundreds of servers and sites. They can, therefore, give very little individual attention to yours. Often, novice web site owners are intimidated by some of the technical requirements for server or site administration. But, as with anything, a little familiarity can show that the knowledge required is more modest than one might expect. Administration in many cases involves fairly elementary, and frequently repetitive, tasks. These can be learned easily. Using a test site or a free hosting service is a good way to practice and learn without risk or cost, other than time invested. Once that initial hurdle is jumped over, administration can be done quickly and some even find it interesting. It allows the site owner to exercise additional control over the total product, and there's satisfaction in being able to say 'I did that' even if you prefer not to do it forever. That real-life learning experience also allows the site owner to better judge any consultants or staff that are hired. It's much easier to judge if someone is providing you with an accurate assessment of a problem if you've solved it yourself. Any time-estimate they provide to fix it can also be better calculated if you've had to do it yourself. Every web site relies on a variety of factors, usually unseen, in order to continue to function properly. But the fact is that they misbehave from time to time. Deciding whether to tackle those problems yourself depends on your available time and skill set, and what it will require to get things back on track. In other words, it's a standard cost-benefit analysis that everyone has to undertake every day in life.